Introduce Check Point’s flagship cybersecurity event, “Experience 2024,” to a local audience in Tel Aviv for the first time, creating a high-impact visual identity that resonates with global industry leaders while reflecting the innovation and boldness of the cybersecurity field.

Design a cohesive and immersive brand experience across all physical and digital touchpoints, ensuring consistency, clarity, and a forward-thinking tone that aligns with Check Point’s position as a global cybersecurity authority.

Developed the complete visual branding for the event—from animated content and signage to name tags, social media ads, and branded swag. Each element was carefully crafted to reinforce the event’s themes of innovation and leadership in cybersecurity, while engaging a diverse, international audience.

The event delivered a powerful first impression in Tel Aviv, with strong engagement across all platforms and materials. The branding contributed to a seamless, professional experience that elevated Check Point’s presence and left a lasting impression on attendees.