Following the launch of its innovative chip and board, Speedata needed a refreshed brand identity that better aligned with its groundbreaking technology and elevated its positioning ahead of a major industry conference in the U.S.

Redefine the visual identity to reflect Speedata’s cutting-edge, scalable architecture and its impact on big data and analytics processing—without alienating its established tech audience. Create a bold, modern look that showcases both innovation and sophistication.

Led a full rebrand of Speedata, updating the color palette with a premium gold accent to reflect technological excellence and product maturity. Redesigned the website with custom demo animations to clearly communicate the product’s capabilities. Additionally, developed marketing materials—including a printed brochure and custom-branded sneakers—to support the product reveal at a U.S. conference.

The rebrand successfully aligned Speedata’s identity with its technological breakthrough, drawing attention at the U.S. conference and supporting the company’s transition into a product-driven growth phase. The updated visual system reinforced credibility and excitement among partners and prospects.